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David Beckham and L’Oréal Luxe Unveil House 99

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By: TOM BRANNA

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UNITED KINGDOM: David Beckham has unveiled his new global grooming brand, House 99. The range, which was created by Beckham in partnership with L’Oréal Luxe, was set to launch in the UK, exclusively at Harvey Nichols, on Feb. 1, and will roll out to other British retailers, and in 19 countries, starting March 1. Driven by this desire to revolutionize society’s take on grooming as part of modern masculinity, House 99 was built with the ambition to offer exceptional innovative formulas to men...

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